While the NFL rolled out its official Super Bowl halftime show, millions of viewers quietly switched screens — tuning into Turning Point USA’s “All-American” alternative halftime, a broadcast that quickly surged online and began rivaling the main event.

Millions tuned into Turning Point USA’s “All-American” halftime show headlined by Kid Rock and held in honor of its slain founder Charlie Kirk — which was streamed as a rival to the official Super Bowl halftime show featuring Spanish-speaking singer Bad Bunny.

The conservative nonprofit’s hour-long spectacle, which started minutes before the Super Bowl LX halftime show, was backed by the Trump administration and scores of conservative hubs that cross-aired the performance.

TPUSA scrambled to organize a rival halftime concert in October after Bad Bunny remarked that anyone peeved by his selection as Super Bowl headliner had “four months to learn Spanish” and understand his music.

TPUSA Presents: The ALL-AMERICAN HALFTIME SHOW
Kid Rock headlined Turning Point USA’s All-American halftime show which was held in protest of the Super Bowl’s show featuring Bad Bunny. Turning Point USA
A singer in a black jacket and jeans performs on stage for a crowd.
Lee Brice on stage at TPUSA’s halftime show. Turning Point USA
The alternative show was a celebration of the USA with lyrics honoring blue-collar workers and the red, white and blue as well as a tribute to the late Kirk.“This one’s for you, Charlie!” Jack Posobiec, a TPUSA host, said at the start of the show.Country musicians Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett all performed at the show, flanked by TPUSA’s signature pyrotechnics. 

More than 5 million viewers tuned into TPUSA’s YouTube livestream at one point during the performances.

Kid Rock opened with a rousing rendition of “America the Beautiful” on an electric guitar.

He was followed by Gilbert, who cycled through two songs from his discography.

Barrett followed with her hit song “I Hope” before swapping with Brice, who performed “Drinking Class” and “Cry.”

Kid Rock finally graced the stage after a half hour. The actual Super Bowl LX halftime show TPUSA was seeking to compete with had already concluded by then.

TPUSA Presents: The ALL-AMERICAN HALFTIME SHOW
Brantley Gilbert performing during the show, which drew 5 million viewers. Turning Point USA
A singer in a black jacket and jeans performs on stage for a crowd.
Lee Brice on stage at TPUSA’s halftime show. Turning Point USA

He launched into a soft rendition of Cody Johnson’s “‘Til You Can’t” while attendees waved their light-up wristbands in the air, mimicking flashlights.

The performances concluded close to 9 p.m. with an in memoriam to Kirk.

Kirk regularly spent his Super Bowl Sundays weighing in on the halftime show — in part because he recognized it was a core way to “win the culture,” his close friend told The Post last week.

The Super Bowl show was slammed by President Trump minutes later.

“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence,” Trump posted on Truth Social.

“Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World,” he added in reference to the Puerto Rican singer and rapper.

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