{"id":30342,"date":"2026-06-27T07:13:48","date_gmt":"2026-06-27T07:13:48","guid":{"rendered":"https:\/\/grow24.us\/?p=30342"},"modified":"2026-06-27T07:13:48","modified_gmt":"2026-06-27T07:13:48","slug":"wait-chevrolet-chose-them-the-red-clay-strays-are-bringing-back-chevrolets-legendary-heartbeat-of-america-campaign-more-than-30-years-after-it-di","status":"publish","type":"post","link":"https:\/\/grow24.us\/?p=30342","title":{"rendered":"\u201cWAIT\u2026 CHEVROLET CHOSE THEM?\u201d The Red Clay Strays are bringing back Chevrolet\u2019s legendary \u201cHeartbeat of America\u201d campaign more than 30 years after it disappeared. Fans say this unexpected collaboration could be one of the band\u2019s biggest milestones yet \u2013 and their new version of the iconic anthem is already turning heads."},"content":{"rendered":"<article id=\"post-42117\" class=\"post-42117 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorizedx2131ds\">\n<div class=\"entry-content\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.whiskeyriff.com\/wp-content\/uploads\/Red-CLay-13-770x443.jpg\" alt=\"Red Clay Strays\" width=\"1437\" height=\"827\" \/><\/p>\n<div class=\"code-block code-block-1\"><\/div>\n<p>Chevrolet went with the perfect band to revive their \u201cHeartbeat of America.\u201d<\/p>\n<div class=\"code-block code-block-2\"><\/div>\n<p>There\u2019s a certain segment of the population that probably remembers the car manufacturer\u2019s original run of \u201cHeartbeat of America\u201d advertisements. Popular in the 1980s and 1990s, Chevrolet set out to show that it\u2019s the people all across the country that help to shape the United States\u2026 and implied that those people are often behind the wheels of Chevrolets.<\/p>\n<div class=\"code-block code-block-3\">\n<div id=\"sp_passback-mobileinpage_1453\" data-id=\"sp_passback-mobileinpage_1453\">\n<div class=\"sp-mobileinpage-google-ads sp-demand-div\" data-demand=\"google-ads\">\n<div class=\"nl-scroll-div\">\n<div>\n<div><iframe data-origwidth=\"\" data-origheight=\"\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>If you\u2019ve never seen it, here\u2019s a throwback advertisement for you:<\/p>\n<div class=\"video-wrap\"><iframe loading=\"lazy\" title=\"1988 Chevrolet Commercial Heartbeat of America\" src=\"https:\/\/www.youtube.com\/embed\/XnClLZbNh6I?feature=oembed\" width=\"350\" height=\"235\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" data-origwidth=\"350\" data-origheight=\"235\"><\/iframe><\/div>\n<p>Man, remember when advertising was a real art form?<\/p>\n<div class=\"code-block code-block-4\"><\/div>\n<p>It was a very patriotic ad campaign back in the day, and for America 250 \u2013 our country\u2019s 250th birthday celebration \u2013 Chevrolet decided to bring it back. They just needed to find a band to help bring the jingle back to life, and GM News explains that they went with a little group out of Mobile, Alabama that you\u2019ve probably heard of:<\/p>\n<p><em><strong>\u201cChevrolet\u2019s iconic \u2018Heartbeat of America\u2019 campaign has returned, and with it, a simple idea: America\u2019s heartbeat is its people. Reintroduced in honor of the nation\u2019s 250th anniversary, the campaign revives one of Chevrolet\u2019s most recognizable themes from the Eighties and Nineties, this time with a modern sound from country rock band The Red Clay Strays.\u201d<\/strong><\/em><\/p>\n<p>What a smart selection by Chevrolet.<\/p>\n<p>They needed to choose a group to help them revive their decades-old anthem. What better choice than the\u00a0<strong>Red Clay Strays<\/strong>, whose sound and aura could fit along the musical timeline at really any point? The band behind hits like \u201cWondering Why\u201d and \u201cWanna Be Loved\u201d feel like they align with the heartbeat of America already\u2026 Chevy just went and made it official.<\/p>\n<p>Steve Majoros, the Chief Marketing Officer of Global Chevrolet, explained why it felt right to bring back the iconic campaign in the modern day to GM News:<\/p>\n<p><em><strong>\u201c\u2018Heartbeat of America\u2019 has always celebrated Chevrolet\u2019s connection to the people and communities that shape this country. Chevy owners have always been the people who show up, the DIY-ers, the helpful neighbors \u2013 the true heartbeat in their communities. This campaign honors them.\u201d<\/strong><\/em><\/p>\n<p>So now, when you are flipping through the channels of your TV and think you hear the powerful vocals of Brandon Coleman, you probably are. The frontman of the Red Clay Strays and his band are now the official voice of Chevy\u2019s Heartbeat of America\u2026 right in time for America to celebrate its 250th birthday.<\/p>\n<p>Here\u2019s a look at the commercial (crazy to willingly watch a commercial\u2026 I know) in case you wanted to see how it all came together:<\/p>\n<div class=\"video-wrap\"><iframe loading=\"lazy\" title=\"The Heartbeat of America | Chevrolet\" src=\"https:\/\/www.youtube.com\/embed\/rTCYV2GMrQA?feature=oembed\" width=\"350\" height=\"235\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" data-origwidth=\"350\" data-origheight=\"235\"><\/iframe><\/div>\n<p>The Red Clay Strays are the soundtrack to a global brand\u2019s ad campaign? Good for them.<\/p>\n<p>And good for the rest of the world. Most have already stumbled upon the genius of The Red Clay Strays, but if they haven\u2019t, this commercial could help give them a push in the right direction. Brandon Coleman and the rest of the band didn\u2019t just record a snippet of the jingle\u2026 they recorded a full length \u201cHeartbeat of America,\u201d which is now available for your listening pleasure.<\/p>\n<p><strong>\u201cHeartbeat of America\u201d by The Red Clay Strays<\/strong><\/p>\n<div class=\"video-wrap\"><iframe loading=\"lazy\" title=\"Heartbeat Of America\" src=\"https:\/\/www.youtube.com\/embed\/qK4Yeodzdbw?feature=oembed\" width=\"350\" height=\"235\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\" data-origwidth=\"350\" data-origheight=\"235\"><\/iframe><\/div>\n<div class=\"code-block code-block-5\"><\/div>\n<div class=\"code-block code-block-6\">\n<div data-type=\"_mgwidget\" data-widget-id=\"1741619\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"entry-related clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chevrolet went with the perfect band to revive their \u201cHeartbeat of America.\u201d There\u2019s a certain segment of the population that probably remembers the car manufacturer\u2019s original run&#8230; <\/p>\n","protected":false},"author":1,"featured_media":30343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/posts\/30342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grow24.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30342"}],"version-history":[{"count":1,"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/posts\/30342\/revisions"}],"predecessor-version":[{"id":30344,"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/posts\/30342\/revisions\/30344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grow24.us\/index.php?rest_route=\/wp\/v2\/media\/30343"}],"wp:attachment":[{"href":"https:\/\/grow24.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grow24.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grow24.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}